Is Postcard Marketing Dead? The Answer Is No!
In today’s world we live in the digital age where most major companies are only focusing on digital marketing because they think that’s where their audiences are, and they are right. The reality is that many companies are leaving a ton of money on the table because they are not doing postcard marketing. What Is Postcard Marketing? Postcard marketing is obviously YOU, the business owner, sending out a postcard with information about your business, sales or promotions to your customer. Why does postcard marketing work? This is an easy answer, it works because the second someone pulls a postcard out of their mailbox, they have to look at it. Contrast postcard marketing to email marketing where anyone who receives an email can easily delete the email without looking at it. Postcard marketing rocks because once your prospect opens their mailbox, they will automatically view your postcard before they making a decision on what to do with the offer on the card. Postcard Marketi...